Middle East & North Africa (MENA) Maternal Supplements Market Overview:

According to MarkNtel Advisors study the Middle East & North Africa (MENA) Maternal Supplements Market size was valued at USD 488.57 million in 2023 and is projected to reach USD 774.50 billion by 2030. The market is also estimated to grow at a CAGR of around 6.54% during the forecast period, i.e., 2024-30. In pregnant & new mothers across the MENA region countries, including the UAE, Saudi Arabia, Bahrain, Qatar, Egypt, and others, there have been high rates of malnutrition recorded. The issue has been rapid urbanization which influenced women’s lifestyle practices and dietary habits, leading to elevated consumption of fast food & snacks. These foods typically high in unhealthy fats, have been causing health-related problems beyond nutritional deficiencies. These include anemia issues due to low levels of Vitamin B12 & iron, a weakened immune system from zinc deficiency, and an increased risk of bone & joint disorders from calcium deficiency. In response to this, healthcare professionals have been prescribing needful supplementation to pregnant & new mothers, thereby driving the market growth of maternal supplements in the MENA region.

Key Findings of the Study: Middle East & North Africa (MENA) Maternal Supplements market

Middle East & North Africa (MENA) Maternal Supplements Market Opportunity:

Growing Idea of Personalized Supplements to Enhance Maternal Health – In the MENA region, females have been showing a preference for personalized health solutions, to support health & well-being before, during, and after pregnancy. They are increasingly seeking personalized vitamins, dietary, and other supplements tailored to their individual needs based on health assessments, dietary habits, and genetic testing. Also, the shift rejects the idea of a one-size-fits-all approach and recognizes personalization as the best way to improve health goals before, during, and after pregnancy.

As a result, maternal supplement providers such as Persona Nutrition, a Nestle Health Sciences company, have started offering personalized vitamin subscription programs in the region to cater to individual preferences and health goals during these crucial times. Other companies like Hum Nutrition & Vous Vitamin, specializing in personalized vitamin subscription services, too have been catering to female customers in the region. Hence, this focus on personalized maternal supplements is expected to drive market growth in the coming years.

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Scope of the Middle East & North Africa (MENA) Maternal Supplements Market Report Segmentation

-By Type

  • Multivitamins- Market Size & Forecast 2019-2030, USD Million
  • Vitamins- Market Size & Forecast 2019-2030, USD Million
  • Folic Acid- Market Size & Forecast 2019-2030, USD Million
  • Omega-3- Market Size & Forecast 2019-2030, USD Million
  • Calcium- Market Size & Forecast 2019-2030, USD Million
  • Iron- Market Size & Forecast 2019-2030, USD Million
  • Others- Market Size & Forecast 2019-2030, USD Million

-By Form

  • Tablets & Capsules- Market Size & Forecast 2019-2030, USD Million
  • Powder- Market Size & Forecast 2019-2030, USD Million
  • Liquid- Market Size & Forecast 2019-2030, USD Million

-By Stage

  • Preconception- Market Size & Forecast 2019-2030, USD Million
  • Prenatal- Market Size & Forecast 2019-2030, USD Million
  • Postpartum- Market Size & Forecast 2019-2030, USD Million

-By Distribution Channel

  • Offline- Market Size & Forecast 2019-2030, USD Million
  • Online- Market Size & Forecast 2019-2030, USD Million

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Geographical analysis:

-By Country

  • The UAE
  • Saudi Arabia
  • Qatar
  • Kuwait
  • Oman
  • Jordan
  • Egypt
  • Algeria
  • Morocco
  • Rest of Middle East & North Africa (MENA)

Among all the countries, Egypt is expected to dominate the overall Middle East & North Africa (MENA) Maternal Supplements Market. This has been because, in Egypt, conditions such as gestational diabetes, anemia, & hypertensive disorders have been increasingly common. These issues pose a significant risk to mothers & their unborn children, thereby necessitating enhanced nutritional support.  Due to this, the adoption of maternal supplements including folic acid & iron to prevent these conditions effectively and ensure healthier pregnancy outcomes, has increased.

Current Landscape of Middle East & North Africa (MENA) Maternal Supplements Market

The report delineates key market participants and thoroughly assesses their strategic approaches, trends, innovations, and manufacturing infrastructure, enabling a forecast of their market impact over the next five years. The meticulously researched data presented holds the potential to distinguish even nascent market entrants in the long term. Armed with pertinent data and actionable insights, our research report delivers a comprehensive overview of the market, empowering investors and stakeholders to establish a robust presence in the Middle East & North Africa (MENA) Maternal Supplements market. The research report profiles major players, including

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  • Abbott Laboratories S.A.
  • Bayer AG
  • Nestle Middle East FZE
  • New Chapter
  • Renew Life Formulas, LLC. (Rainbow Light)
  • GNC Middle East
  • Haleon
  • MegaFood
  • Church & Dwight Co., Inc.
  • Smarty Pants
  • Others

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