also known as AQ coating, is a water-based coating. It improves the packaging's overall look and durability by acting as a protective covering. Because of its reputation for drying quickly, the coating may be used in high-speed printing operations. Aqueous coatings provide flexibility, enabling complex package designs without the danger of breaking, in contrast to UV coatings, which might be more stiff.

Matte, glossy, satin, and even soft-touch choices are among the finishes available for aqueous coatings. The finish selection for perfume packaging has a big influence on how customers see it. For instance, a velvety texture produced by a soft-touch finish may improve the tactile experience and give the package a more upscale impression.

The way perfume packaging is presented is quite important in the cutthroat world of scent marketing. Businesses work hard to design Pulp packaging that appeals to customers while being both aesthetically pleasing and durable. Using aqueous coating is one efficient way to do this. This eco-friendly coating is a great option for perfume packaging since it not only improves the visual appeal but also offers protection and durability.

Brands are investigating substitutes like bamboo-pulp and molded pulp packaging as sustainability gains traction. These materials provide strong protection for fragile perfume bottles and are biodegradable. Together with aqueous coatings, they may provide an opulent but environmentally responsible packaging option. Employing paper pulp materials improves the packaging's overall sustainability and appeals to customers who care about the environment.